If you’re new to WordPress or even an experienced user, understanding how to create and manage pages is crucial to building a successful website. Pages form the foundation of any site’s structure, helping you present important information to your visitors in an organized way. In this guide, we’ll walk through everything you need to know about creating, customizing, and managing pages in WordPress.
Introduction to WordPress Pages
WordPress is one of the most popular content management systems (CMS) out there, powering millions of websites. While it allows for a variety of content types, it’s essential to understand the difference between “pages” and “posts.”
Pages in WordPress are used for static content—like your homepage, about page, and contact page—that remains largely unchanged. In contrast, posts are more dynamic and often organized by date and category, making them ideal for blogs and news articles.
Why Pages Matter for Websites
Pages play a foundational role in the structure of most websites. Static pages like “About,” “Services,” and “Contact” help provide essential information that doesn’t require frequent updates. This helps visitors find the information they’re looking for quickly and easily.
Common pages on a WordPress website include:
- Homepage: Your site’s landing page
- About Page: Information about your business or organization
- Contact Page: Contact information and forms
- Privacy Policy Page: Essential for sites that collect user data
Getting Started with WordPress Pages
To get started with creating and managing pages, log into your WordPress dashboard. From here, you can navigate to Pages in the sidebar, which will give you options to view all pages, create a new page, and manage existing pages.
How to Create a New Page in WordPress
- Navigate to Pages > Add New in the WordPress dashboard.
- Enter the Page Title at the top of the page.
- Customize the Permalink (URL structure) if necessary.
- Save as Draft if you want to return to editing later, or Publish when you’re ready for the page to go live.
Adding Content to Your Page
WordPress uses the Gutenberg editor, a block-based editing tool that allows for flexible content creation. Each section of your page can be customized with blocks, which include text, images, galleries, videos, and more.
- Adding Text Blocks: Click the plus (+) icon to add a new block, and select the “Paragraph” or “Heading” option for text.
- Inserting Images and Media: You can add images by selecting the “Image” block or by dragging an image into the editor.
- Embedding Videos: WordPress allows you to easily embed videos from sites like YouTube or Vimeo directly into your page.
Understanding Page Attributes
In the “Page Attributes” section of the editor, you’ll see a few options that help you organize and customize your page.
- Parent Page: Assigning a parent page allows you to create a hierarchical structure. For example, an “About” page could have “Our Team” and “Mission” as child pages.
- Templates: Choose a specific page template if your theme offers custom layouts.
- Order: You can define the order in which pages appear if you’re creating a custom page menu.
Designing Your Page Layout
One of the strengths of the Gutenberg editor is its ability to create visually engaging layouts using blocks. You can add columns, insert galleries, or use multi-layered blocks for a custom design without needing a page builder plugin.
- Columns: Split content into multiple columns for a structured, magazine-like layout.
- Galleries: Use the gallery block to showcase multiple images in an organized way.
- Multimedia Blocks: Add slideshows, cover images, and media players to make your page interactive.
Using Featured Images for Pages
Setting a featured image adds visual interest to your page, which can improve user engagement and SEO. Some themes display featured images at the top of the page or in site previews, making this an excellent opportunity for branding.
Optimizing Pages for SEO
To enhance your page’s visibility on search engines, consider SEO best practices:
- Add Meta Descriptions and Keywords: Plugins like Yoast SEO or Rank Math make it easy to add meta descriptions, keywords, and other metadata.
- Use Headings and Alt Text: Organize your content with headings and use alt text for images to make the content more accessible.
Managing Page Visibility
Before publishing, WordPress gives you several visibility options:
- Public: The page is viewable by anyone.
- Private: Only logged-in users with appropriate permissions can view the page.
- Password Protected: Visitors need a password to access the page.